Last week SugarCRM was the lead sponsor of the Conference Board’s 11th Annual Customer Experience Conference held in downtown NYC. The conference brought together hundreds of cross-functional executives and thinkers responsible for the customer experience at organizations of all shapes and sizes.
In addition to some great keynotes from former Sprint CEO Dan Hesse and Overstock.com president Stormy Simon, SugarCRM CEO Larry Augustin explained to the captive crowd the importance of using a modern CRM as the tool to unify the customer experience across both digital and human touch points.
Overall, the importance of focusing on the “human element,” especially when thinking about optimizing customer experience was a theme that ran throughout the event. During a panel I moderated with executives from Citi, Constant Contact and Sparks Grove – the overarching message was to think of the people at the heart of the equations: the individual customers and the…
View original post 89 more words